Pushing Retail: Urban Airship's 2014 Holiday Recap
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"Pushing Retail: Urban Airship's 2014 Holiday Recap"
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How retailers engaged mobile shoppers with push notifications.

Mobile's impact on the holiday season soared in 2014. Mobile accounted for 16% of retail sales in this time period, with spikes on key dates as high as 29%. This best practices guide details how mobile app messaging and engagement strategies propelled retailers in 2014. It uses data spanning two years from 150 leading retail apps, and encompasses campaigns and communications comprising more than a billion mobile app messages. Download this report to learn:

  • Why mobile apps accounted for 86% of the time spent using mobile devices.
  • How to use mobile app messaging to reach customers.
  • How and when consumers responded to mobile app messaging.


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