Embark on a journey to implement “digital asset management” software and start improving your marketing efforts today.
If you are new to the topic and think you need a “DAM” system, this paper is designed to help you get started. The assumption is that you are involved in leading the effort. You may have already noticed that there are an abundance of overlapping terms and acronyms adopted by the numerous analysts, vendors and practitioners in the DAM market. In this paper, a deliberate attempt has been made where possible, to avoid use of these terms or define them when their use is unavoidable.
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