Learn how an anti-counterfeiting strategy can increase traffic and improve marketing metrics.
Counterfeiters are adept at mimicking top brands' digital marketing strategies by building Pay Per Click (PPC) campaigns that exploit both company brand names and popular product search terms. As a result, well-known brands can end up competing with counterfeiters for traffic and potential customers.
Learn how a luxury jewelry retailer beat back the counterfeiters, increasing their web traffic by 50% and reducing their CPC spending on branded terms by 41%!
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