Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are not realizing the most valuable potential of this content: social intelligence.
When your customers are discussing specific products (down to the SKU), user-generated content provides some of the richest and most relevant consumer information that exists. By aggregating and analyzing this social data, companies gain valuable insights and can use this intelligence to influence their business results in three critical areas:
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