The Pocket Guide to Good Push
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"The Pocket Guide to Good Push"
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This guide will engage and inspire marketers everywhere to explore cutting-edge ways to meaningfully engage and offer true value to their customers through mobile push messaging.

Push is a powerful, permission-based, mobile customer communication channel. Leveraging push effectively inherently demands particular rules of engagement. Learn the “7 Rules of Good Push” and see numerous examples in this useful primer from Urban Airship, the world's largest push messaging provider. A must-read for marketers.


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