Cross-channel/Omni-channel/All-Channel - it doesn't matter what you call it, the retail world is changing quickly and dramatically, forcing retailers of all kinds to fundamentally reshape their business models and technology platforms.
The biggest event to hit all industries in recent years was the world-wide recession that began in December 2007 and continues to impact world markets today. For retail, this resulted in a shift toward luxury brands on the top end and discounters on the bottom, squeezing out all those in between. Those in the middle have had to find new ways to compete.
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