You're considering a Customer Relationship Management (CRM) system for your business. But you have reservations. Do you really need a CRM system? Will it take forever to install? Will anybody use it once you do? Will it work? How will your employees react to the changes to your business CRM inevitably requires? You also wonder whether it will be worth the cost. And how success will be measured? These are all questions you should be asking.
But let's start with whether you really need CRM.
The CRM wake-up call for most businesses is usually something negative. Your top-performing sales person leaves and takes his entire customer contact data with him. Or, while customer service is trying to help a frustrated customer, your sales team tries to upsell her. She feels ill treated and dumps you. Here are some other signs that it's time to consider CRM:
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