In this economy, insurance organizations are looking for ways to drive more connected experiences with customers by focusing on increasing sales productivity. The white paper, based on key findings from a 2008 CustomerThink survey of sales professionals and business managers, outlines the key factors that thought leaders say contribute the most to sales productivity. It addresses the critical role technology plays in the process, and outlines best practices for sales and IT leaders to use to drive value, realize efficiencies, and ultimately improve their bottom line.