This white paper will describe the business imperative for closing the multi-channel customer experience gap and discuss how doing so gives you opportunities to differentiate your business.
No matter how well you perform in a single channel, your customers will quickly lose patience if they cannot move smoothly across channels. Particularly for businesses with complex business processes and those that want to differentiate based on high-touch customer service, closing the multi-channel customer experience gap is essential to improving the overall customer experience.
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