What's Your Purple Goldfish, Free Marketing Lagniappe Executive Summary

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"What's Your Purple Goldfish"

How do you stand out in a sea of sameness?

What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth. Praise for WYPG? In business you must do something that's above and beyond what's expected. Phelps shows the ingredients behind creating signature extras that are unconventional and innovative.

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