Now is a great time to examine your Web site and decide if it is due for a redesign. It could be as simple as a graphical facelift or as robust as a ground-up rebuild. This can be a frightening endeavor when Search Engine traffic is added to the equation.

• What happens to traffic to old Web pages?
• What happens to Search Engine rankings if the pages are changed or removed?
• Can the Web site drop in the rankings?
• How long can it take for the new Web site to be indexed?
• Is there a risk of the Web site receiving a Spam penalty for duplicate content?
• How are backlink values transferred to the new site?

Ultimately, a well planned and executed strategy will ensure a smooth transition to a superior Web site with new and optimized content, providing increased value for users and Search Engines.