Its soul however, is defined by who we are and who we want to be. Twitter is becoming a part of our society and it is changing how we form relationships and introducing new patterns of communication that link us to one other. It is no longer a question of "to Tweet or not to Tweet." Tweets are now artifacts of our culture and as such, they symbolize a chapter in societal evolution.

Brian Solis has been actively writing about new marketing and communications since the mid 90s to document how the Web was redefining the communications industry — he coined PR 2.0 along the way before focusing his efforts on the greater impacts on the future of marketing and media. He was also among the original thought leaders working to organize and define the “Social Media” movement to establish a definitive media category.

His new book, Engage, provides a deep review of the evolution of new media and how to integrate new technologies and methodologies into everyday activity. It is written for champions and executives alike in business, marketing, branding, interactive, service, and communications with a mission to help all aspects of business to the table.