Most CRM vendors claim their solution is customizable. Understanding what “customizable” really means, however, can make the difference between attaining your organization's goals and implementation disaster. This white paper will help you understand the difference—and why it matters. You will learn:

• The importance of a flexible CRM software architecture
• Different categories of customization
• The difference between customization and configuration
• Key CRM implementation considerations
• How to use a flexible CRM system to deploy and upgrade successfully