It describes initiatives being undertaken by the largest retailers and reviews what small and mid-size firms need to do to compete.

Very few small and mid-size retailers can compete with companies like Wal-Mart on price. However, while some go to the mall, many smaller retailers prosper alongside Wal-Mart, exploiting the traffic that they generate and managing their own supply chains and customer propositions well.

This white paper is written by Martec International, Inc., Compliments of Microsoft Corporation.